Himalaya FM won 3 TopDigital prizes Audio products stand in the eye of a storm for internet marketing
Thanks to the classic case of “Dudu radio”, Himalaya FM won TopDigital gold prize. During the awarding ceremony, the sponsor specially selected classic cases from 6 gold prize winners for face-to-face PK, “Dudu Radio” finally got the award of the year through the votes by professional judgers on the site, becoming one of the only three cases winning this prize.
In another marketing case participating this competition, Himalaya FM cooperated with Pizza Hut to co-start a fan appreciation event, successfully attracting over 41 from top 50 NJs to participate and orally placed into their programs, leading to voluntary mass forward and share among NJ biggies and their fans. Rapid detonation of this case produced huge communication effect equal to several thousand direct branding, helping this case win TopDigital silver prize Awards of this year.
With 3 prizes at hand, Himalaya FM became one of the biggest winner of TopDigital Awards of this year , mobile audio products also showed the sign of standing in the eye of a storm for internet marketing.
Manager in charge of the cases above said that with 2 dominant features of audio products: close screen listening and concomitance, it is able to make best use of fragmentary time, making people enjoy free listening during cooking, exercising, commutating and pre-sleeping etc. Therefore, mobile audio products has strong attachment to the users, the audio marketing based on it is still a “ blue sea”.
According to the introduction, Himalaya FM has 280 million mobile phone users now, the average daily listening time of active users has reached 108 minutes, content replacement, branding planting and NJ communication have become 3 innovative audio marketing modes of Himalaya FM